The Chevrolet googly by GM, is one of the worst tragedies of our times, in the auto industry.Chevrolet on our minds invokes the sweet memories of the classic Fleetmaster, mighty Corvette(Lil' Red Corvette, Prince),the gorgeous Malibu, Belvedere (Do you believe in love? Cher),Impala,Camaro, Chevelle, Nova, Silverado, Monte Carlo,Caprice, Colorado and many more, I am sure the mandarins at GM Detriot are at their mental crossroads, if not financial.
Their buyout of the Daewoo chaebol's car making facilities at many countries signalled a rebirth for the make Daewoo. GM should have researched deeply before arriving at the decision to badge all Daewoo models viz. Epica, Optra, Aveo/ Aveo UVA, Spark/Matiz as Chevrolet. These plasticky, small and in some cases ugly(the Aveo UVA is the ugliest of all) should have better been given some other new name by GM. The esteem of the bow-tie and the truly American brand Chevrolet has been lowered.
I can't think of a fragile and frail 1000cc car like the Spark/ Matiz being badged as a Chevrolet.