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Chevrolet has come up with a unique way of helping its customers negotiate the lottery of buying a car simply because they like the way it looks.
The world’s first drive-in fitting room will be launched at a South London dealer today. Buyers will be encouraged to “try on” the car they like before committing to a purchase they might otherwise have regretted.
One wonders if there is any need for a test drive now that Chevrolet has given motorists the chance to drive their object of desire on...Read the full article

Good grief.

I can understand Chevrolet needing to employ desperate measures to pedal their wares in some markets, but this is ridiculous!

Given the bland styling of these vehicles, one wonders why the brand has used such a technique. Now their customers can see how ugly the Epica is from all angles!

If Chev really think their vehicles can compete on an aestehics front, put a new (or an old model for that matter) Mazda6 alongside the Epica in the showroom.