There's more....here in Japan, Mito is a sizeable coastal city, roughly the Ipswich of Japan.....
My understanding is that 'Junior', which we all like and would have been the most perfect name for the car, was passed over because after the 500 and 8C Competzione, Fiat management didn't want another retro name.
Seeing as this will be the first Alfa to be built in Turin, so it seems, it's also a politically expedient name for this new Italian Mini rival, one that has the added benefit of looking forward.
Like 'Twingo' which also seemed a bit mad when it appeared, doubtless we'll all soon get used to it, and all the Junior stuff will eventually be forgotten...or will it?