In the 14th century (and again, to a lesser extent, in the 18th) men took to wearing longer and longer shoes, as a display of how much they could afford to pay for them.
They got so long that they had to curl up the toes in a spiral and attach this with a strap to their thigh, as they had become totally unsuitable for their original purpose - to walk in.
However, the unsuitability of these shoes for purpose did not stop them - if the bastard in a neighbouring castle had got them, then they were going to have them too!
When social anthropologists look back (in a few hundred years) at idiotic manifestations of ego run riot, they will no doubt put these shoes and vehicles like this Audi in the same class of folly.
At least, now their students will have two good idiotic examples to laugh at.