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Fri
Aug 01 2008

Ka target audience - but I'm not convinced

Vicky Parrott

So we’ve seen pictures of the new Ford Ka, and I have to say I’m not sold on it yet.

FORDKA002_Ret_2 Okay, so the gaping Ford face was always going to be an awkward addition to such a small car, and following in the footsteps of a phenomenon like the original Ka was also never going to be easy.

But am I the only one that thinks it looks like the stunted lovechild of a new Fiesta and a Vauxhall Corsa?

I’m particularly disappointed because I am almost exactly the target audience for the Ka. Twenty-something women such as myself should be rushing out and selling our handbag collections in order to raise the funds for a deposit right now. Frankly, I think I'll keep the handbags.

This is just my initial reaction, and there have been lots of recent cars that appeared dreadful in their first shots but then looked great on the road: both the Jag XF and Volkswagen Scirocco spring to mind.

And, of course, the new Ka will have all the stuff that the old one didn't manage, including modern engines, decent safety equipment and plenty of toys.

But the whole essence of the original Ka was to be great even in its most basic, student-friendly trim. It didn't matter than you had to wind your own windows, or that the engine was born sometime in the early 1950s. After thirty seconds on a twisty 'B' road, all that ceased to matter.

I just hope the new Ka hasn't become so concerned with fashion and toys that it loses it's most important selling point: the ability to offer fun, stylish and unpretentious bargain motoring.

 

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About Vicky Parrott

Turned up for work experience here in 2005 and never went home. Loves lightweight track cars, Japanese performance cars and Le Mans. Hopes to own a Metro 6R4 one day.

Comments

Andrew Lee August 1, 2008 12:16 PM

Totally agree with the Fiesta+Corsa observation! And after all the photoshopped versions AND the Fiat 500, it is decidedly lacking in 'cuteness'. But then until fairly recently I thought the existing Ka was ugly (at least the rear half). Yes, see what it looks like on the road...

sierra August 1, 2008 12:40 PM

"stunted lovechild of a new Fiesta and a Vauxhall Corsa?"

More like an orgy including 207, i10, Ibiza, Mazda 2, etc., etc.

It's the pedestrian regulations - they'll say.

rtwingo August 2, 2008 12:00 AM

"It's the pedestrian regulations - they'll say."

It's the polish Fiat factory, I'll say...

I actually think the Ka looks nice, front in particular.

And the 3-door Corsa's design always looked nice as well...

Seriously - looks very cute, not to original, but hopefully it will work better on the road (unlike the bizzare XF).

Sadly, no chance of having this car in Israel, anyway...

Vanguard September 20, 2008 5:10 PM

Given that it shares a floor pan with Fiat and has to meet all the regulations, the designers have done a good job, and like a wart, it will grow on you, and hopefully eventually disappear!

wigsworld October 8, 2008 10:44 PM

I've got to say I think it looks rubbish. The old Ka is a great and original piece of design, the new one is so boring and bland. All superminis are starting to look the same nowadays it's a real shame.

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