Just a thought, but what if today’s leading car-makers won’t be the leading car-makers in 20 years time?
Maybe, just maybe, electric cars are the car industry’s internet. Google was founded almost exactly a decade ago, and who’d really heard of it seven years ago?
Small, boutique car companies are starting up all over the place: Tesla, Mindset and Gordon Murray’s project. What they all have in common is that they don’t make traditional cars and they don’t make them in traditional ways. They won’t all stay small and boutique for long. And my money is that Tesla, especially, is going to be huge.
A fledgling car business will never make it big as quickly as a web start-up. But with an industry in flux, and the very real possibility that oil prices will rise further in the next few years, you never know where this might end up.
Like I said, just a thought.