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Thu
Oct 02 2008

Live from Paris – Volvo wins the catering stakes

Mike Duff

Motorshows have always been about more than cars, and after a morning of intensive press conferencing, the thoughts of hungry hacks turn to one thing.

Food Yes, lunch. Over the years considerable competition has developed as manufacturers attempt to out-do each other with the most memorable dishes – and often the most unusual combination of ‘fusion’ cuisine.

But the winner this year has to be Volvo, which has created a wrap featuring some fresh Swedish reindeer, carrots, artichokes and some kind of melted cheese.

Anyway, somewhat against expectations, it was delicious. Now, on with the show…

 

 

 

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About Mike Duff

The incoming editor of autocar.co.uk started life in radio news, but found doorstepping bereaved mothers too much like hard work and opted to scribble about cars instead. He joined Autocar in 2007 and reckons that big-engined diesels are the future.

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