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The next model to roll out of Ariel's Somerset factory could be a motorbike.
But how should Ariel go about making a bike worthy of the badge that created the Atom track car?
Simon Saunders, owner of Ariel Motor Company, has certain criteria that should be met.
"We don't want to make a faster bike; that's been done. An Ariel bike has to be measurably better in some other way. It could be an electric performance bike, it could be more lightweight, agile and usable, it could even be single cylinder. Nothing is decided yet – it's open for discussion."
It's not even definite that the project will get the go-ahead, as that decision will be made following the feedback the company gets.
If the bike does go into production, it wouldn't be the first two-wheeler to wear an Ariel badge. The company has been in existence since the late 19th century, and was primarily a motorbike manufacturer until it ceased production in 1967.
These bikes were renowned for being at the forefront of technology, and this is something that Saunders wants to capture in the new bike.
It doesn't matter if you're not a biker; everybody has a say. So why not click on the link below and let us know what you think should define the Ariel motorbike?
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