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Toyota has revealed a city car intended to change the way small cars are designed.
At less than three metres in length - half a metre shorter than an Aygo – the iQ seats three people with an extra area being interchangeable as luggage space or additional seating for a child.
Toyota designed the iQ to reflect modern lifestyles and consequently wanted to ensure that comfort, practicality and image was not put secondary to economy and efficiency.
As a result, the iQ has been given a 'high-fashion' image that consists of a snakeskin steering wheel trim, a manta ray-shaped centre console complete with chrome 'tail', and purple accents in the seats, door trim and dashboard.
There also appears to be some manta ray influences in the car's front end styling.
Tasteless as this sounds, the iQ would undoubtedly be slightly toned down were it to go into production.
Something that is very likely given Toyota's intention to produce a competitor for the Mini and Fiat 500.
A model set between the Aygo and Yaris, designed around compact size and premium finish, has been on the agenda for a while at Toyota. It's no coincidence that the iQ fits those criteria.
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